OUR PROGRAMS

Brand Innovation and Management

This module is designed to enable you to professionally manage your brand and strengthen your positioning in a competitive marketing environment.

 

Driving the Employer Brand

This is designed to enable you develop and maintain a positive brand driven culture through employee engagement and alignment to the overall brand vision.

Brand and Crisis Communication

This program is designed to enable

organizations drive vibrant engagement

with their stakeholders through strategic

communication in order to nurture a company’s brand equity. It also teaches on

the fundamentals of crisis communications management.

 

Digital Branding

This course elaborates on many ways social media can be leveraged to derive value from time spent and other associated soft and hard costs.

Sponsorship Marketing

Perhaps one of the most exciting modules,

this is designed to enable you understand

why corporate organisations are increasingly engaging in and capitalising on sponsorship marketing as a brand building strategy for their organisations whilst driving great corporate returns.

 

Brand Audit and Tracking

This module is designed to enable you understand the process and value of measuring your brand performance and grasp tangible return on investment. Make your investment count!

 

Behavioral Economics & Emotional Branding

To manage people’s brand choices one has to move beyond historical value propositional thinking to have a deep understanding of the emotional drivers of that community. A brand is an experience.  It is the inextricable mental associations and emotional linkages that consumers create when valuing a brands emotional relevance.

Personal Branding

This module is designed to enable you to differentiate yourself and stand out from the crowd by identifying your unique value proposition, then leveraging it across platforms with a consistent message and image to achieve a specific goal.

Target Marketing

This module is designed to enable you classify potential customers, discover their preferred content delivery mode and digital hangouts and then build a marketing strategy aimed at that specific group.

Relationship Marketing

This is designed to enable you understand the real value of your customers, how they can become a strategic partner for your brand in order to drive an effective retention strategy and lead to great customer satisfaction.

Brand and Media Relations

This program elaborates on how your brand interacts with the media and how to take command of your next media encounter.

JULY

- 24&25 -

Brand Innovation & Management

JUNE

- 22&23 -

Digital Branding

JULY

- 27&28 -

Relationship Marketing

PORTFOLIO

Download the registration form from the following link.

Registration Form

LATEST NEWS

2017

The 2017 Calendar is out,register now for the upcoming training

Who should Attend?

Business Owners, HR and Finance Managers, Brand, Customer Care, Sales and Marketing Managers, Corporate Affairs and Communications Managers, Procurement Managers, Digital Communication Specialist, Personal Assistants and Public Relation Officers.

We have revised our modules from single modules to a whole package deal.

 

Download our Brochure

 

 

 

22nd & 23rd JUNE

Digital Branding

With more people spending time on social media, this module is designed to elaborate

on strategic ways social media can be leveraged to derive value forom its investment.

 

 

  • How do I improve the way my brand can better engage online consumers?
  • My brand has a unique story to tell, but where do I start?
  • What is the role of social media in shaping future interaction between consumers and brands?
  • How do I engage consumers on my brand's owned digital platform?
  • How do I fully leveragemy digital real estate beyond social media?

 

24th & 25th JULY

Brand Innovation & Management

This module designed to enable you professionally manage your brand and strengthen your positioning in a competitive marketing environment.

 

Module Objectives:

  • Enable participants strategically position their brands in a competitive environment.
  • Enable participants understand brand as a strategic business tool; that 'brand is the business of business'.
  • Enable participants understand how brands can be used to unleash Africa's untapped economic potential.
  • Enable participants understand how to manage a brand portfolio.
  • Equip participants with the competence to know when and how to strategically 'retire' brands.

27th & 28th JULY

Relationship Marketing

This is designed to enable you understand the real value of your customers, how they can become a strategic partner for your brand in order to drive an effective retention strategy and lead to great customer satisfaction.

 

Module Objectives:

  • Enable participants to understand relationship marketing.
  • Enable participants to know the different methods of attracting and keeping customers.
  • Enable participants to understand how relationship marketing contributes to a business’s competitiveness and survival.

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Brand Audit and Tracking

Digital Branding

CONTACT US

BrandQuad Africa

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No 35 Mageta Road

Off Muthangari Road

Lavington.

 

 

ruby@brandquadafrica.com

 

0701466853

WhatsApp          :0701466853

P.O Box 10237 - 00100 Nairobi, Kenya

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