Administration Team

Eva Muraya

Eva Muraya is the Founder and CEO of BSD Group, a regional award-winning brand strategy and communications company. It comprises four companies: Brand Strategy & Design Limited, Avid Public Relations Ltd, Whiteboard Advertising Limited and Brandquad Africa Limited, a knowledge sharing and talent development consultancy.

Eva, a serial entrepreneur with more than 20 years industry experience in brand communications, having managed the brand development, refresh and launch programs for local, regional and global companies. Her expertise is in Brand Repositioning & Alignment, Brand Sustainability, Capital Markets Communications, Crisis Communications, Internal Brand Engagement, Customer Centricity, Media Relations Strategy, Stakeholder Management, Corporate and Product PR and Entrepreneurship. She has been recognized both nationally and internationally for her business innovation and leadership.

Esther Chege

Esther Chege has extensive experience in finance and accounting field working in various capacities. Her expertise spans across financial management, audit, investment and corporate finance. She is responsible for financial and risk management, financial reporting and strategic planning at BSD Group.

Previously, she worked for IwayAfrica Group, an ICT based company with market presence in 44 countries in Africa. During this period, Esther was instrumental in the design and implementation of the group billing system, perfecting corporate governances and compliance for Kenya and Tanzania operation and played a pivotal role in Group mergers and acquisition transactions.

She holds a Master in Science (Finance & Investment) from University of Nairobi, B. Com (Finance) and CPA (K).
She is a registered member of ICPAK.

Edna Thiong’o

Edna’s specialties: Market and Social Research, Training, Consultancy in Marketing and Brand strategy and Strategic Planning

Edna possess over 12 years experience in marketing, market and social research, management training, brand strategy, customer experience consulting in both public and private sector.

She is a founder and Managing Director of Breakthrough Consulting Ltd, a full service Market and Social Research Agency operating in East and Central Africa offering management training and Strategic Planning for organisations. She recently authored a book ‘Tea with Mom-Stories of Mothers’

Edna is also a lecturer of B.Com & Msc. Consumer Behaviour at University of Nairobi – School of Business.

Caroline Karangi

Caroline Karangi is Lead, Organizational Performance Specialist at BSD Group and Customer a Customer Experience training facilitator at Brandquad Africa Limited. A consultant with over 15 years of practical work experience gathered in the areas of Leadership, Strategy, organizational development, and Human Resource strategy, she has built progressive experience in Talent Management and Performance improvement programs with an emphasis on excellence models.

Caroline’s key competencies include facilitating organizational change initiatives, Strategy development and deployment, Leadership and Management Development programs, Executive placements among other consulting assignments.

Among her most notable achievements is establishing a training institution for Kenya Transport association (KTA) under the auspices of a USAID funded project. She has also worked as Senior VP Human Resource and Administration at the Frontier Services Group (FSG)- a Multinational Logistics Company, where she restructured the Phoenix Aviation, one of the subsidiaries of the company.

Caroline is a senior facilitator in leadership and management development as well as business skills for SME’s. She has developed curriculum and trained many companies in management and is always looking for ways of improving business practice and helping business owners reach their utmost potential.

Duncan Juma

Elsie Adewa