The BrandQuad Masterclasses

This module is designed to enable you professionally manage your brand and strengthen your positioning in a competitive marketing environment

Module Objectives

• Enable participants strategically position their brands in a competitive environment.
• Enable participants understand brand as a strategic business tool; that ‘brand is the business of business’.
• Enable participants understand how brands can be used to unleash Africa’s untapped economic potential.
• Enable participants understand how to manage a brand portfolio.
• Equip participants with the competence to know when and how to strategically “retire” brands.

This module is designed to enable you to classify potential customers, discover their preferred content delivery mode and digital hangouts and then build a marketing strategy aimed at that specific group.

Module Objectives

• Enable participants gain understanding of what target marketing is and what value it can provide to an organization 
• Explain the process of target marketing and how to use it as a tool to understand your intended market 
• Equip participants with the knowledge of how to successfully target the customers you want by refining your process and as a result, respond to their specific needs. 
• Enable participants understand how best to position themselves in the mind of their intended market and how to develop effective strategies that will drive customer acquisition

This module is designed to enable you develop and maintain a positive brand driven culture through employee engagement and alignment to the overall brand vision.

Module Objectives

• Enable participants attach value in the development and maintenance of brand driven business behaviour. 
• Enable participants understand the power of influence and their role in inculcating a brand driven business culture within their teams. 
• Enable participants understand the importance of Employee engagement and the subsequent link to customer acquisition and retention. 
• Enable participants understand the correlation between organisational culture and strategic business results

This program is designed to enable organizations to drive vibrant engagement with their stakeholders through strategic communication in order to nurture a company’s brand equity. It also teaches on the fundamentals of crisis communications management.

Module Objectives

• Gain a clear understanding of the brand and its critical role in the success of the organisation.
• Formulation of a comprehensive Communication strategy, including the key elements of a Crisis Communications strategy that will engage both external and internal stakeholders. 
• Enable participants understand Crisis Communication Management. 
• Enable participants gain an in-depth understanding of Public Relations. 
• Discuss global trends and best practice cases of Crisis Communication Management in the advent of the information age, with emphasis on the role of Social Media as a communication platform.

This program elaborates how your brand interacts with the media and how to gain confidence and take full command of your next media encounter.

Module Objectives

• Enable participants understand what makes the media tick. 
• Enable participants to understand how to make the media your brand building partner. 
• Enable participants learn how to prepare and participate in interviews. 
• Enable participants to understand the critical role of ethics and results based media management. 
• Provide practical role play sessions.

With more people increasingly spending time on social media, this module is designed to elaborate on strategic ways social media can be leveraged to derive value from its investment. Additionally, it expounds on the process of finding, packaging, distributing and amplifying relevant brand stories on the digital space.

Module Objectives

• How do I improve the way my brand can better engage online consumers? 
• My brand has a unique story to tell, but where do I start? 
• What is the role of social media in shaping future interaction between consumers and brands?
• How do you track, monitor and measure the success of social media? 
• How do I engage consumers on my brand’s owned digital platforms? 
• How do I fully leverage my digital real estate beyond social media? 
• How do I add content publishing to my company’s services? 

This module is designed to enable you to differentiate yourself and stand out from the crowd by identifying your unique value proposition, then leveraging it across platforms with a consistent message and image to achieve a specific goal. 

Module Objectives

• Enable participants gain an in-depth understanding of, and new insights into personal branding, and its value to the individual’s career advancement.
• Equip participants with the competence to know how to package themselves and their careers as brands that are recognizable and respected.
• Enable participants to understand how personal branding can enable individuals work together to achieve organizational goals
• Equip participants with the knowledge of how companies can maximize their corporate brand investment via individual personal branding.

This practical course involves an in-depth analysis of the current state of customer experience and the actions needed to maintain strong customer connections in this new era.

Module Objectives

• To share insights in line with the new era of customer experience
• To identify actions that businesses need to take to reinforce customer connections

This module is designed to enable you understand the process and value of measuring your brand performance and grasp tangible return on investment. Make your investment count!

Module Objectives

• Enable participants professionally manage their brand’s strength in a competitive marketing environment.
• Enable participants to understand what brand equity means for their business.
• Enable participants learn how to conduct a brand audit.
• Enable participants learn how to interpret brand tracking metrics.
• Enable participants learn to implement practical formulae in brand measurement

This module is designed to enable you understand why corporate organisations are increasingly engaging in and capitalising on sponsorship marketing as a brand building strategy for their organisations whilst driving great corporate returns.

Module Objectives

• Enable participants gain an understanding of successful brand usage, both at the local and international level and how to effectively build brands through sponsorship marketing.
• Provide a guiding rationale for selection of sponsorship investments opportunities for the organization. Which vehicle(s)is best suited to meet your brand objectives? 
• Build awareness of your brand around sports events in order to increase participation in the sport and also build a connection to your brand with the aim of nurturing customer loyalty and brand recognition.
• Identify measurements and tracking metrics of selected sports investment portfolios to provide an acceptable ROI measure for your organization.

Trust is the currency of effective leadership, the foundation of sustained organisational success. Trust takes time to build but is a powerful performance multiplier, positively impacting every dimension of business from strategy, to productivity, to customer retention and profitability.

Module Objectives

• The High Cost of Low Trust
• How Trust Drives Sustained Org. Performance
• Building Trust is Building Value
• How to Rebuild Broken Trust

How does a leader/an organisation move from being transactional to being more relational while delivering high results. Why do ‘relational companies’ outperform their peers in the S&P 500, delivering higher returns, and long-term value? Discover how to assess your company’s Relational Health.

Module Objectives

• The Anatomy of a Relational Executive / A Relational Company
• Why Successful Organisations and Leaders Focus on the Results and the Relationships
• How Strong Relationships Drive Strong, Sustainable Results
• Building and Stewarding Relational Capital

How can one be present, connect more effectively and be productive when there’s never enough time? By shifting into the right ‘Gear’ at the right time.

Module Objectives

• Optimize Team Cohesion and Company Performance
• Grow your Relational Intelligence at Work and at Home
• Understand Your Default Gear [Personality] and Eliminate Conflict
• How to Shift “Gear Mindsets” to Increase your Influence, Effectiveness and Happiness
• Eliminate Conflict, Promote Team Cohesion and Performance

Highly practical workshop with personal assessment on productivity, stakeholder management and work style

Module Objectives

• Stakeholder Relationships: Your Most Valuable Asset and Your Most Valuable Asset Rating, Reporting and Rewarding Stakeholder Relationships
• Measuring and Building Stakeholder Value
• 7 Steps Towards a Stakeholder Oriented Organisation
• Shared Value: Measuring the 6 Capitals

Discover your individual “Voice” [leadership style and default patterns of behaviour]. Unlock your capacity to have honest conversations and build deeper, more authentic relationships with your teams, your families and your friends.

Module Objectives

• The 5 Voices of a Leader
• Discover what your leadership voice sounds like to others – how other hear you
• Communicating a Clear, Compelling and Collective Vision
• Mastering Leadership Communication: in Person, in Print, at the Podium
• Defining and Delivering Organisational Purpose
• Transformative Organisational Communication: Culture Change

This course teaches trainees how to Create Value Through Systematic Innovation.

Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. From that insight emerges a process for innovation that encompasses concept development, applied creativity, prototyping, and experimentation.

Module Objectives

• Learn the concepts that drive design thinking
• Submit your project ideas around user innovations
• Identify customer needs and user groups
• Translate needs into product specifications
• Build out the product architecture
• Analyze the economics of the innovation
• Choose the right development process

Trainees will – Gain access to the 5Cs framework to construct a powerful customer experience throughout the consumer journey; Build your own CX toolkit to drive dynamic customer experiences, deliver business growth and track return on investment (ROI); Develop your ability to leverage data to enable more valuable customer relationships and ensure long-term customer retention.

Module Objectives

• Driving Customer Experience Along the Customer Journey.
• Contextual Insights and Content Strategies.
• Dynamic Customer Relationship Management.
• Using a MarTech Strategy to Drive Dynamic Customer Experiences.
• Measuring and Tracking ROI of Customer Lifetime Value.